Blog
Marketing and acquisition
Funnels, email, UGC, tracking and market choice: everything that brings and converts traffic.
Ads bring a click; marketing decides what happens before and after it. Which country you sell to, how the visitor moves from interest to purchase, whether you can follow up by email or WhatsApp, and whether you know which channel actually made the sale.
This section is the widest of the blog. Start with choosing your target country: costs, payment habits and delivery expectations change everything. Then map your ecommerce sales funnel so each step has a job, and test cheaply with the $100 product test.
For what comes after the first order, ecommerce email marketing and ready-made dropshipping email sequences bring buyers back at almost no cost; WhatsApp for ecommerce does the same in markets where email is rarely read.
Content that sells without paying for every view is covered in UGC for dropshipping and social media hooks. And to know what really works, set up tracking and attribution before you scale.
Ecommerce Funnel for Dropshipping: Build It in 4 Stages
Build an ecommerce funnel for your dropshipping store: TOFU, MOFU, BOFU and post-purchase, with a real-world blueprint and the mistakes to avoid.
27 Sept 2026 · 7 min readAutomated Email Sequences for Dropshipping
Three essential sequences with ready-to-use templates, choosing your platform, the metrics that matter and a seven-day action plan.
27 Sept 2026 · 6 min readWhatsApp for E-commerce: Carts and COD
Why this channel changes everything in emerging markets, the four sequences that pay, and how to collect numbers without getting banned.
7 Sept 2026 · 15 min readWhich Country Should You Target?
Six criteria to score a market before spending a cent, three geographic strategies, the cash-on-delivery case and a worked example.
2 Sept 2026 · 15 min readUGC: 20 Creator Videos a Month, No Agency
Four sources of UGC depending on your budget, how to find creators who convert rather than creators with views, and the brief that decides the result.
1 Sept 2026 · 15 min readThe $100 Product Test: Validate in 7 Days
How to split the budget, read the diagnostic funnel in the right order, and write your kill criteria before launching instead of letting it run.
20 Aug 2026 · 13 min readPixel, CAPI, UTMs: Tracking That Doesn't Lie
Why your three dashboards will never agree, the four layers of solid tracking, and the single metric that should govern your decisions.
18 Aug 2026 · 12 min read200 Hooks for Your Posts and Videos
Motivation, tips, behind the scenes, before and after, questions, teaching: two hundred openers ready to adapt and stop the scroll.
10 Apr 2026 · 12 min readE-commerce Content Marketing Strategy
Video, blog, UGC and AI: five formats ranked by return, the strategy per channel, and how to publish ten times what you create once.
11 Mar 2026 · 16 min readE-commerce Email Marketing: 7 Flows That Pay
Why email beats every other channel, the seven automated flows worth building first, and the segmentation that multiplies revenue sevenfold.
6 Mar 2026 · 3 min readLive Shopping in 2026: How to Sell Live
The key market numbers, why live converts so well, the platforms available, the gear you need and the anatomy of a live that sells.
1 Mar 2026 · 15 min readGoogle vs Meta vs TikTok Ads: Where to Invest
Real 2026 benchmarks, the logic specific to each platform, and how to split your budget based on your product and your stage.
1 Mar 2026 · 3 min read