Marketing and acquisition

Funnels, email, UGC, tracking and market choice: everything that brings and converts traffic.

• WhatsApp for E-commerce: Carts and COD

  Why this channel changes everything in emerging markets, the four sequences that pay, and how to collect numbers without getting banned.

  7 Sept 2026 · 15 min read

• Which Country Should You Target?

  Six criteria to score a market before spending a cent, three geographic strategies, the cash-on-delivery case and a worked example.

  2 Sept 2026 · 15 min read

• UGC: 20 Creator Videos a Month, No Agency

  Four sources of UGC depending on your budget, how to find creators who convert rather than creators with views, and the brief that decides the result.

  1 Sept 2026 · 15 min read

• The $100 Product Test: Validate in 7 Days

  How to split the budget, read the diagnostic funnel in the right order, and write your kill criteria before launching instead of letting it run.

  20 Aug 2026 · 13 min read

• Pixel, CAPI, UTMs: Tracking That Doesn't Lie

  Why your three dashboards will never agree, the four layers of solid tracking, and the single metric that should govern your decisions.

  18 Aug 2026 · 12 min read

• 200 Hooks for Your Posts and Videos

  Motivation, tips, behind the scenes, before and after, questions, teaching: two hundred openers ready to adapt and stop the scroll.

  10 Apr 2026 · 12 min read

• E-commerce Content Marketing Strategy

  Video, blog, UGC and AI: five formats ranked by return, the strategy per channel, and how to publish ten times what you create once.

  11 Mar 2026 · 16 min read

• E-commerce Email Marketing: 7 Flows That Pay

  Why email beats every other channel, the seven automated flows worth building first, and the segmentation that multiplies revenue sevenfold.

  6 Mar 2026 · 3 min read

• Live Shopping in 2026: How to Sell Live

  The key market numbers, why live converts so well, the platforms available, the gear you need and the anatomy of a live that sells.

  1 Mar 2026 · 15 min read

• Google vs Meta vs TikTok Ads: Where to Invest

  Real 2026 benchmarks, the logic specific to each platform, and how to split your budget based on your product and your stage.

  1 Mar 2026 · 3 min read

• Automated Email Sequences for Dropshipping

  Three essential sequences with ready-to-use templates, choosing your platform, the metrics that matter and a seven-day action plan.

  31 Jan 2026 · 8 min read

• Build a Dropshipping Sales Funnel in 5 Steps

  Acquisition, activation, conversion, retargeting, retention: the structure that stops 98% of your visitors leaving without buying anything.

  31 Jan 2026 · 8 min read